Grammy Nominated!
Singing Gigs and Session Work continued....
Suddenly most of the, “How did that singer ever make it,” is removed from the playing field leaving room for
the real talent in the session singing world, but not the frontline artist record deal signing world..
So how does one go about breaking into session work and singing gigs? That’s a multi-faceted question
depending on what angle of the music business you are going after. I can tell you that no matter what genre
of singing session work whether jingles, commercial, pop, etc, you will have to have a game plan initiated.
Let’s look at a workable game plan.
Your number one business card in the business is your demo reel of your vocal skills. You can not hand out
“good” sounding demos, they have to sound great! There is too much competition out there for you to be
handing out “fairly good” demos. This is obviously your most costly item if you are not currently doing
session work and able to ask for a copy of the session you were singing on. At ReelMusician.com we record a
lot of master quality jingle demos for individuals breaking into the jingle singing world. This is a great way to
get started, because you can use this demo for virtually any type of session work. With multiple styles of
music and vocal range and abilities demonstrated, this is a perfect calling card for the beginning session
singer or singer wanting to take a more serious approach at their career. Think seriously about this type of
singer demo – It can be added or modified to fit in and around other types of session singing work on your
CD and can really make you sound pro like you have already arrived if your jingles sound like national spots.
In general, if money and time are an issue while putting together your demo, than it is better to keep it simple
rather than to get the whole big production together without the production sizzle. Get the best players
possible. If you can only afford a guitar or piano vocal, then get the best player in town – I guarantee you that
an incredible guitar/vocal or piano/vocal far outweighs a full rhythm production if the session players aren’t
tight. Some producers would almost rather hear your voice without all of the production elements.
You will want to spend time developing a slimmed down press kit with a picture, bio and session work
performed. Don’t go over board, but state the obvious and put your best foot forward. Make the
presentation of your CD with a professional, “I’ve already arrived and I’m successful” look to it, but being
gracious and kind to everyone you meet. You have to adopt the attitude and presentation that you are solid,
knowledgeable, and easy to work with without coping any attitude – Bottom line is that you are dependable
and fun to work with and deliver the singing goods every time.
You will want to attend artist showcases, send your CD or email mp3’s to jingle houses, ad agencies, industrial
music houses, and producers in your area. You can branch out to major music cities like Chicago, LA, New
York, Atlanta, Dallas, etc especially if you have a jingle demo. A 60 second national spot could land you
$20,000 or more for a 13 week run with possible multiple runs of this campaign earning you even more
money.
You will want to follow up with everyone you come in contact with and treat this like a business, because it is.
Have a business contact program or rolodex and state conversation, date and any follow up with contact
numbers. Be organized and timely.
Creating a website, while not mandatory can certainly help your image as one that is not only professional,
but above a lot of the rest. You don’t have to spend a lot of money on a website either. Make sure your
picture, music, upcoming events, resume of session work, contact info reside on your website and keep it
maintained.
Having multiple demos is a good idea as well. If you have a second or third demo, it helps to remind
individuals who you are and keeps your name going across their desk. You might consider sending out cards
of thank you or an email to say thanks and to keep you in mind for upcoming session work.
In closing, keep at it, keep a professional image with a great attitude and a fabulous sounding demo, and over
time your phone should start ringing for session work and gigs.
Vocal Coaching - Music Career Success!